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Friday, 16 November 2007 |
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By Robert Masud
 With the convenience of the internet, most employers enjoy quick and effective communications with their employees. But lately, many employers are expressing some concern with employees who have started "blogging." This concern stems from the fear that some of these employees may be disclosing company matters or worse, criticizing the employer online. Because of these reasons, it is not surprising that many employers are looking for ways to address these employee blogging issues.
Employee blogging can involve the disclosure of confidential business information, disparagement or criticism of other employees or of the company itself, and display interests that are in conflict with the company contracts and policies. The trend these days show the court's support for employers who decided to terminate a particular employee who was found to be engaging in behavior that is in conflict with the company's best interest.
It has actually been established that employees who damage their employer via blogging are violating their obligation to be loyal to the company. This duty of loyalty encompasses duties of confidentiality and obedience. On the other hand, this |
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Last Updated ( Friday, 16 November 2007 )
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Friday, 16 November 2007 |
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By Jo Han Mok
 Ever wondered what blogs are all about?
Blogs are publications in the internet about the blog creator's (blogger) interest, thoughts, and opinions. Some people use blogs like a personal diary that describes their everyday lives.
A corporate blog is a type of blog that is published with the support of an organization to reach their goals, such as, marketing and selling their products and services.
Businesses create a blog to strengthen relationships with important target groups and the positioning of the publishing organization as industry experts. This means that an organization creates blogs to show their knowledge about the industry they're in.
In a business perspective, corporate blogs is used as advertising, much like TV ads, print ads, audio ads, and so on. There are other reasons why corporate blogs are used; the main reason is to create stronger relations with target groups.
Reasons for corporate blogging
Place your company as the leader of the industry your company is in. Be knowledgeable about the topic.
Your forum, where your main objective is not to sell, |
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Last Updated ( Friday, 16 November 2007 )
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